Heanwe Concept Showroom 樣衣展示廳
Project Nature: Display 性質：展示
Project Address : Zhejiang 項目地址：浙江
Building Area : 750㎡ 面積：750㎡
In 2013, Favourorg received a commission to redesign a warehouse space into a Brand
Concept Showroom for HEANWE, a clothing label specializing in high-end leather apparel for men and women.
Originally a storage warehouse for leather materials, the newly designed HEANWE Showroom
is comprised of three separate Men’s Fashion sections, including Formal, Leisure, and Business apparel. Each section
also contains fully-serviced VIP areas where business meetings can be conducted. The layout design of
the HEANWE Showroom is meant to emphasize an emboldening sense of expansive space.
The partitions and perimeter of the HEANWE Showroom combine to form an asymmetric pentagonal
shape. The pentagonal structure, along with the ceiling and interspersed closet units, forms an organic whole that
minimalizes the sense of clutter throughout the entirety of the space.
In an adjacent is a standalone section dedicated to Men’s Formal Wear, steel
pipe clothing hangers protruding from a painted wall offer a chic dynamic contrast. Meanwhile,
a triangular shape is employed for the Men’s Leisure Wear section, where bulky interlocking elements dominate to
display a noble and elegant affect.And finally, for the Men’s Business Wear section, extensive skewed rose
gold metal bars serve as wall hangers, while asymmetric closet units surround the perimeter.
In a central display in the middle of the space, a hanging metal bar rose gold structure outlines the
shape of a pyramid and serves as a hanging apparatus for apparel. The shape contrasts the travertine limestone walls,
which are slightly recessed to resemble the individuals stone units of pyramids in Egypt. All of which together
gives a sense of formal business proceedings, while maintaining a haute couture veneer.
In regards to materials, the design utilizes sustainable and renewable resources,
giving the entire space a brightly organic atmosphere. The closets and hangers surrounding the HEANWE Showroom
are built to include ergonomic design, which blends together with pop fashion elements.
With lighting, wooden logs, unadorned cement, travertine and other
sustainable-minded materials, a balanced contrast is maintained between soft and rigid elements,
as well as shadows and light, throughout the HEANWE Showroom.The overall aura of the space inspires a sense of
energy and unlimited possibility and strength.
分別為時裝區、休閒區和商務區，並在各個區域設立VIP專區，供商務洽談與私人訂制服務。
展示空間被一個異形五邊形切割開來，個性化的五邊形架構與吊頂和錯位排列的立櫃穿插設計，
將看似凌亂的散件歸成一個有機的整體。五邊形周圍的空間便是獨立的時裝區域，設計師通過牆畫設計與鋼管掛衣架造型的搭配形成對比，
利落的時尚感油然而生。男裝休閒區採用了大三角形與大體積的穿插設計，突破了常規的空間格局，給人帶來視覺上的延伸和衝擊。
商務區的設計，通過點線面構成的玫瑰金掛衣架、異形掛衣櫃、中島和有如金字塔狀排列的洞石牆面形成搭配和對比，在原有的時尚基礎上更顯示出商務的品質。
設計師在材料的使用上更加注重環保與再生資源的利用，讓整個空間顯得特別明快乾淨。圍繞著整個展廳四周的立櫃和衣架透過靈動的曲線造型，
巧妙的將時尚和流行結合在一起。透過燈光效果，將原木、素水泥和洞石等環保材料的組合，平衡了整個空間軟、
硬材料的反差和區域明暗的對比，將空間襯托出無限延長的生命力及靈活性。
